![]() ![]() When you think about what separates folks on the East Coast from their westward counterparts, a few things come to mind: grit, determination, soulfulness and individuality. ![]() “We are proud to extend the Nectar community throughout the East Coast and have named each pair in our collections after iconic cities and landmarks, celebrating the rich culture, history, and landscapes that are distinctly ours.” “Nectar has evolved a lot since our apartment brainstorms in 2012, but building community has remained central to our mission,” said Holmes. Meaning the glasses retain their vibrancy from the first time you wear them and beyond. Each pair is durable, flexible, and has color embedded in the frames. And they are built to last over time, reducing waste. The handcrafted glasses are made from processed wood pulp, which And the line pays tribute to the earth in other ways too. The acetate collection is named after some of the most beautiful destinations on the East Coast, such as Anna Ruby Falls in Georgia and Luray Caverns in Virginia. Anticipating an expansion of the brand and the launch of a new collection, Nectar reached out to Familiar Creatures who developed a new website and a new brand platform called "Salt of the East." Founded by Sean Holmes in 2012, the startup straddled between Atlanta and Richmond, eventually calling Charleston home. The West Coast gets all the love when it comes to sunglasses, but Nectar is proudly from the East. CHARLESTON, SC, APRIL 29, 2021 - Nectar Sunglasses is rolling out a new premium acetate collection this month, introducing a new website, and proudly proclaiming itself as an East Coast sunglass brand with the collaboration of Richmond-based ad agency Familiar Creatures. ![]()
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